Lyle O. Lewis

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MOOSH
_{Branding | Packaging | Photography}
MATKA'S
_{Branding | Packaging | Illustration}
PSYCHOLOGY TODAY
_{Editorial | Typography}
CRAFT FOR CARE
_{Branding | Photography | Experiential}
TEAR JERKY
_{Packaging | Illustration}
DEL RIO ECLIPSE FESTIVAL
_{Branding | Experiential | Illustration}

Hello! How Are You?

Welcome to my Portfolio!

Design

Photography

For Fun!

About

Resume

What are you looking for?

MOOSH
_{Branding | Packaging | Photography}
MATKA'S
_{Branding | Packaging | Illustration}
PSYCHOLOGY TODAY
_{Editorial | Typography}
CRAFT FOR CARE
_{Branding | Photography | Experiential}
TEAR JERKY
_{Packaging | Illustration}
DEL RIO ECLIPSE FESTIVAL
_{Branding | Experiential | Illustration}

Hello! How Are You?

Welcome to my Portfolio!

Design

Photography

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About

Resume

What are you looking for?

THE HUNT
_{Portraiture | Narrative | Environmental}
KRUPNIK KRAZE
_{Product | Advertising | Studio}
MEET MEAT
_{Still Life | Food | Studio}
VILLAIN LOVE
_{Portraits | Editorial | Studio}
ME MUSIC
_{Experimental | Pastiche | Composite}
ENVIRONMENT V. STUDIO
_{Portraiture | Environmental | Studio}

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MISC DESIGN
_{a collection of my other design projects}
PHOTO EXPLORATION
_{my more experimental or less-structured photo series}
ILLUSTRATION BIN
_{a collection of various illustration projects}
ANALOG FUN
_{a collection of my analog projects}
THREE-D
_{my explorations in 3D Design}
GAME GARAGE
_{a collection of my exploration in game art/dev}

Hello! How Are You?

Welcome to my Portfolio!

Design

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Hey Hey Hey!

I'm Lyle Ophelio Lewis!

I am a designer, photographer, and illustrator. I pride myself on being a creative who can adapt to whatever situation is thrown at him and having a little bit of love for anything and everything creative.

Continuing to learn new things is something that is extremely important to me, I like to be someone who knows a bit about everything. Research and learning are some of my favorite parts of the design process, there is always something interesting and new to learn!

These attributes have helped me become who I am today and allow me to extend my knowledge to others, to help and lift them up in their process as well.

I am currently studying at Radford University for an MFA in Design Thinking with my graduation set in May 2027. I am also a recent graduate of the Rochester Institute of Technology with a BFA in Graphic Design as well as minors in Advertising & Public Relations, Photography, and Packaging Science.

My own Headshot!

From My Adventures

Hover over the images for context!

Student Mentorshipping with fellow designer Liz Carro for the Bishop Kearney Private School Creatify Program
Lyle with puppets from Puppeteers for Fears' Buffalo Show
First visit to the Buffalo Botanical Gardens with fellow designer Penelope Russell
Fellow designers at a RIT graphic design community party
Lyle celebrating graduation and his mascot activities with the rit tiger statue
Lyle and company attend the 2025 Rochester AAF Addy Awards
Lyle and fellow designer/photographer Jolie Greco
Lyle and RIT Dean Todd Jokl at graduation with matching shoes
Lyle mentoring three bishop kearney students in photography skills
Lyle just before walking to his graduation ceremony, repping the rit tiger spirit
Action shot of Lyle walking into rit 2025 convocation with friend and designer Max Stromfeld trailing behind
Lyle with his friends at genesee valley park
Lyle at his Capstone show with friends
Lyle and his main 'designer crew' from RIT
First in-person buffalo sabres game with designers Liz Carro and Elias Bowles
2024 Orientation Team 4 reenacting our mario kart theme
Three-time Orientation Leader Lyle helping new RIT families with directions during rit welcome days
College night at the strong national museum of play with best friends and fellow designers Liz Carro and Grace Geisler
Volunteering for RIT 365 at the RIT welcome days family resource fair with fellow peer facilitator
Lyle's close friend RITchie the Tiger at the RIT Libaries grand reopening

Hello! How Are You?

Welcome to my Portfolio!

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RESUME & CV

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MOOSH

Branding | Packaging | Photography

Design

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MOOSH - Mushroom Fortified Oatmilk

Powerful Flavor, Major Mushroom Nutrients

The Project

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The Solution

First Steps

Research

Market research and why MOOSH stands out from its competitors!

RESEARCH
The Drink Category
Category Info
Gen Z and millennials flock to plant-based milk for taste, but the top purchasing points of non-dairy milk are nutrition and allergy-friendly qualities. Low sugar is also shown to be important. Purchase rates have increased 5% year-over-year from 2022 to 2023 and continue to grow in modern day. Consumers under 44 drive switching potential to non-dairy. 28% of people who purchase dairy milk do so because they believe it is a better value than non-dairy.
The Drink Category Continued
Barriers to our Category
There are more expectations from consumers to WOW them with our product since we are non-dairy. Plant milk prices are typically higher than regular dairy milk, this causes some tension for consumers to choose our product, price is important to them. Oats are the most common for cross contamination as a producer we need to ensure gluten-free oats are used. Gen-Z are typically not entirely loyal to brands which can help and hurt MOOSH. There is also a high want for personalization (flavors, personality, etc).
The Drink Category Continued
Barriers to our Category
There are more expectations from consumers to WOW them with our product since we are non-dairy. Plant milk prices are typically higher than regular dairy milk, this causes some tension for consumers to choose our product, price is important to them. Oats are the most common for cross contamination as a producer we need to ensure gluten-free oats are used. Gen-Z are typically not entirely loyal to brands which can help and hurt MOOSH. There is also a high want for personalization (flavors, personality, etc).
RESEARCH
RESEARCH
RESEARCH