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Hello! How Are You?

Welcome to my Portfolio!


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What are you looking for?


Hello! How Are You?

Welcome to my Portfolio!


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What are you looking for?


Hello! How Are You?

Welcome to my Portfolio!


Rotated Arrow IconScroll to Top Buttonarrow_back_iosarrow_back_ios

What are you looking for?


Hello! How Are You?

Welcome to my Portfolio!


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What are you looking for?


Hello! How Are You?

Welcome to my Portfolio!


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Hey Hey Hey!

I'm Lyle Ophelio Lewis!

I am a designer, photographer, and illustrator. I pride myself on being a creative who can adapt to whatever situation is thrown at him and having a little bit of love for anything and everything creative.

Continuing to learn new things is something that is extremely important to me, I like to be someone who knows a bit about everything. Research and learning are some of my favorite parts of the design process, there is always something interesting and new to learn!

These attributes have helped me become who I am today and allow me to extend my knowledge to others, to help and lift them up in their process as well.

I am currently studying at Radford University for an MFA in Design Thinking with my graduation set in May 2027. I am also a recent graduate of the Rochester Institute of Technology with a BFA in Graphic Design as well as minors in Advertising & Public Relations, Photography, and Packaging Science.

From My Adventures

Hover over the images for context!



Hello! How Are You?

Welcome to my Portfolio!


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RESUME & CV



MOOSH

Branding | Packaging | Photography


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MOOSH - Mushroom Fortified Oatmilk

Powerful Flavor, Major Mushroom Nutrients

The Project

The beverage market is heavily populated with new products from year to year. With this in mind, what can we do to create a unique and stand out product with impressive branding to support its debut to the public? Considering target audience, packaging, and overall product/company branding?

The Solution

MOOSH! An oat milk, fortified with dehydrated mushrooms and supported by mascots called the MOOSH-rooms!With four kinds of adaptogenic mushrooms, MOOSH focuses on lowering stress and inflammation, boosting immune health, and easing fatigue. MOOSH delivers these benefits allergen free and on-the-go while also protecting our environment through the use of recycled and biodegradable materials.

First Steps


Research

Market research and why MOOSH stands out from its competitors!



Sketching + Ideation



tARGET aUDIENCE

Who will drink MOOSH? will they drink it?




Product Refinement


Branding. . .

MOOSH's branding centers all around our unique selling point (USP), our mushrooms! In an effort to support our community MOOSH focuses on Accessibility, Individuality, Sustainability, and Quality through our brand and products.Our typefaces and logo reflect how MOOSH strives to be fun and welcoming to its customers. Our brand colors are a nod to the mushrooms we rely on and our flavor colors are treated in a way to make them appear more natural.Our four mascots, the MOOSH-rooms represent each of the four mushrooms present in our fortified oat beverages.









. . .Into Packaging

Our dedication to sustainability continues with our packaging. The cartons, chosen for their use of paperboard, come with biodegradable straws and PLA plastic to cover them.Each flavor follows similar guides for consistency and highlights a different one of our mascots to draw in consumers.


Extra Product Information



Photography


Preparation + Outtakes

Various images that either did not make it into final deliverables or were repurposed into other graphics.



Final Compositions

Thank you to my model Morgan Singleton for her assistance on this project!


Marketing


Ideation



Physical Media

MOOSH should be “fruiting” up everywhere! Billboards that our target audience will see on their commute, on public or private transportation, to get them thinking about our product. Bus stop advertisements to really hone in on the college age audience as well as sport stadium ads to push MOOSH everywhere. Fun poster-like magazine ads will be used to entice readers to keep the ad and purchase MOOSH.



Digital Media

MOOSH’s audience is always in motion and so is MOOSH! By appearing in places of public transport like trains, MOOSH will reach its audience and then some with its fun, poppy graphics all for commuters to see.The target audience for MOOSH has a large presence on social media. Targeting platforms like Instagram, MOOSH will be pushed to the circles of its target audience.





public transportation motion advertisement






Takeaways

MOOSH pushed me way out of my comfort zone as one of my first projects where I had the time to truly delve into it and think about as many aspects as I could. From creating the branding itself to physically assembling my cartons for the photoshoot, this project stretched all of my creative muscles to make them stronger!


FIN.


MATKA'S

Branding | Packaging | Illustration


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MATKA's Vegan Polska - Vegan Polish-Focused Restaurant/Brand

Eat Local, Eat Vegan, Eat MATKA's!

The Project

Buffalo, New York is known for its connections to Polish-American culture and traditions that go beck decades. Of newer traditions is the ever growing community of vegan residents, being a vegan in Buffalo does not come easy through the lack of options when compared to surrounding cities. What can we do to promote Buffalo Polish culture as well as support local vegans?

The Solution

Matka’s! A vegan restaurant that has a primary focus on traditional Polish cuisine with a vegan twist, located centrally within Buffalo, New York. Matka’s seeks to deliver new and traditional foods as vegan for those who cannot have the meals in traditional ways.


Research + Ideation


Research + First Steps


Matka's — Why?


In Polish, Matka can be translated as Mother or Mama in English. My Mom has always confided to me how little food accessibility there is in Buffalo for someone who is Vegan. I have also known for my entire life that my Mom loves both cooking and baking.So as a nod to her and her creativity in regards to food, based on her recipes and food, Matka's is built upon her experiences and her talents as a Vegan Polish-American.


Sketching + Process



Final Logotype + Marks


Main Extended Logo

Primary Logotype

Logomark / Social Media Icon


Colors + Type

Lyle O. Leiws LOL! logo bouncing animation

Matka's Red

Pantone 187C
C0/M56/Y52/K40
R154/G11/B21
HEX #9A0b15

Lyle O. Leiws LOL! logo bouncing animation

Polka Red

Pantone 188C
C0/M38/Y36/K56
R112/G14/B21
HEX #700E1S


To nod to Matka's roots, red is the primary color used in the branding, named aptly, Polka Red reflects the red used in historical Poland flags.Matka's Red on the other hand comes directly from the brand's namesake, this red is the same hex code that my mother has painted her kitchen, borrowed straight from the paint sample card.


Marketing


Packaging


Storefront

Social Media

Matka's Social media page + posts


Social Media Posts


In-Store Advertising





Takeaways

Matka's was my first true dive into both branding and letterform creation. This project let me express my heritage in a way I never quite had before, allowing me to intertwine it into my designs and illustrations for this one-of-a-kind restaurant and brand.I learned a lot about typography and just how much work it takes into refining letterforms to create the perfect combination.


FIN.


Psychology Today

Editorial | Typography


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Psychology Today - Editorial Spreads focusing on political misinformation on Wolves in the USA

Wolves are NOT a Clear and Present Danger

The Project

Psychology Today is a popular site and magazine that covers an immense amount of topics. How can we take a lesser known article and translate that into a captivating and intriguing, designed editorial piece with multiple spreads?

The Solution

Wolves are Not a Clear and Present Danger, an article turned into an editorial design that focuses on the hybrid use of photography, traditional materials and digital materials to push the warnings of political misinformation against wolves in the United States.

Photography Requirements

This project forbid the use of stock imagery, all images, graphic or otherwise, needed to either come from myself, or with permission from the photographer. The wolves and wolf-dogs featured in these spreads come from the filming sites of the Game of Thrones series with the photographs taken by their trainer, Emily Roach.


About the Article

Wolves, political stupidity, and fear-mongering: Wolves are a clear and present danger, renamed "Wolves are Not a Clear and Present Danger" for the design, is a 2011 serious and informative article based around US politics and how politicians use misinformation to push anti-wolf legislation.The author, Marc Bekoff is professor emeritus of Ecology and Evolutionary Biology at the University of Colorado, Boulder and has been active in the field of animal behavior for decades.Under the Psychology Today media kit the article can also be classified as a “rant”. Other articles on cover were selected within the same date of this main article for consistency.

Ideation + Experimentation


Sketches, Research, Markmaking


Typeface Decisions

Final Spreads


Full Spreads


Final Flipbook


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Front CoverFront 1
Back 1Back of Front Cover
Front 2
Back 2
Front 3
Back 3
Front 4Alt Front 4 (Wrap)
Back 4Alt Back 4 (Wrap)



Takeaways

As my first dive into editorial work, this project showed me how much I love it and how much I love typography. I have always been an avid wolf lover and the chance to integrate that into this project allowed me to make it a bit more personal, including working around the imagery restraints and collecting information and ideas to use within the article spreads.


FIN.


Craft for Care

Branding | Photography | Experiential


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Craft For Care - Non Profit Overhaul and Rebrand

Building New Communities, Block by Block

The Project

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The Solution

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The Organization

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Behind the Rebrand


Sketches + Process — Logos


Final Logo + Variations

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Typography

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Colors


Primary + Shades

Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation

Secondary + Shades

Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation

Accents/Special Use

Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation

Brand Imagery


Graphic Icons

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Photography + Video

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Text

Text

Sketches + Process — Imagery


marketing the rebrand


Brand Launch Event

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Event Assets



Text


Text

Text


Text

Event Invite

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Sketches + Process — Launch Event


digital marketing

Social Media

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Website

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Special Participant Gift

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physical marketing

Billboard

Direct Mail Brochure


Inside Panels

Text


Outside Panels

Text


Business Card

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Advertising


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Volunteer Wear

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Text

Text


Sketches + Process — Physical Marketing




Takeaways

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FIN.


Tear Jerky

Packaging | Illustration


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Tear Jerky / Full EP
Sparky Deathcap / R N Taylor

Tear Jerky - Cassette Insert and Album Cover Redesign

Sparky Deathcap / RN Taylor

The Project

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The Solution

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the Cover


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SOMBER  ESCAPE  DRIFTING  SOMBER  ESCAPE  DRIFTING  SOMBER  ESCAPE  DRIFTING  
SOMBER  ESCAPE  DRIFTING  SOMBER  ESCAPE  DRIFTING  SOMBER  ESCAPE  DRIFTING  

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Original

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my Design

Sketches + Process — Cover


J-Card Insert

Sketches + Process — Cassette Insert


Outside

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Inside

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Icons + Logos

New Logos

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Sketches + Process — Logos + Icons/Illustrations


Final Icons/Illustrations

Text





Takeaways

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FIN.


Del Rio Festival

Branding | Experiential | Illustration


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Del Rio Festival - 2024 Eclipse Festival Event

Illuminating Del Rio's Culture and Celebrating the solar eclipse

The Project

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The Solution

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The Roles

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The Event


What + Where?

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Why?

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Event Layout

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Branding

Primary Colors

Lyle O. Leiws LOL! logo bouncing animation

Matka's Red

Pantone 187C
C0/M56/Y52/K40
R154/G11/B21
HEX #9A0b15

Lyle O. Leiws LOL! logo bouncing animation

Polka Red

Pantone 188C
C0/M38/Y36/K56
R112/G14/B21
HEX #700E1S


Typefaces

Lyle O. Leiws LOL! logo bouncing animation

  Text

Text

Lyle O. Leiws LOL! logo bouncing animation

    Text

Main Logo + Variations

The Mark

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Variations


Logo Sketches + Ideation



Marketing

The Website – Max Stromfeld


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Text


Text





Memorable/Event Poster

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Merchandise

A free event with paid experiences

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Mockups + Final Merchandise





Takeaways

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FIN.


The Hunt

Portraiture | Narrative | Environmental


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Krupnik Kraze

Product | Advertising | Studio


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Meet Meat

Still Life | Food | Studio


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Villain Love

Portraiture | Editorial | Studio


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Me Music

Experimental | Pastiche | Composite


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Environment V. Studio

Portraiture | Environmental | Studio


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MISC Design

Collections of my various other designs


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Photo Exploration

My more experimental or less structured photo series


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Illustration Bin

My various Illustration-based projects


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Analog Fun

a collection of my varied analog focused projects


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Three-D

3D Design/Modeling focused explorations


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Game Garage

My dives into game development and artwork


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Do you want to make something awesome? something super cool? mindblowing!?


Then Contact me!

Fill out the form below to start something amazing:


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Do you want to make something awesome? something super cool? mindblowing!?


I will get back to you ASAP!

thanks so much!


Talk to you soon!


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Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
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Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
Lyle O. Leiws LOL! logo bouncing animation
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