Lyle Lewis - Psychology Today Article

Main article title spread

Editorial / Typography / Photography

The Challenge: Select a Psychology Today article and translate it into a series of editorial spreads

The Solution: "Wolves are NOT a Clear and Present Danger" article that explores the political plight of wolves through both article text and paired imagery, color, and typography choices

Photography and Imagery

Photos used must be our own or used with permission

All photographs of wolves were taken by Emily Roach, a trainer for canines that work in tv shows/movies

“NOT” was created first using acrylic paint then scanned into Adobe Illustrator

The type shown behind the wolf on the main article title spread is the number of wild wolves left throughout the United States

Wolf pup photo used in final spread, credit: Emily Roach

The Article

A serious and informative article based around politics

Politicians use misinformation to push anti-wolf laws

The article can also be classified as a “rant” under the Psychology Today media kit

Other articles on cover were selected within the same date of the main article for consistency, the dates align so this could have been an official magazine

Each article covers specific categories of articles that
Psychology Today outlines in their media kit

Two wolves, picture considered but not used in final, credit: Emily Roach

Sketches

Left to Right: Initial sketches, painted "NOT"s, more sketches with exploration of extra articles, typeface research with sketches, first sketches of title treatment

Typeface Decisions